I’m Jacob Smith and I grew up in America’s heartland. I’m 29, and I started Crossfit several years ago. I loved the family atmosphere and sense of the community with everyone working toward an end goal. Everyone in the crossfit community tends to be a little crazy to enjoy this sport. I began training to become a level one crossfit coach. As I went through this process, I felt so pumped for the next in adventure in my life. I saw a need for some quality jerk boxes in my gym, so I designed my own. The gym owners loved the boxes I designed and asked for more.
I was “Jacked!”
I came up with the name jacked pony because it isn’t a large corporate logo and had a small community feel. Piece by piece the jerk boxes are hand-crafted and fired with the JP brand to remind athletes of their true grit and determination. I designed a JP brand for the boxes and then I came up with a pony design for a shirt to advertise the boxes. Someone wanted to buy my shirt and another new business venture was born!
Ponies indicate strength, and with hard work they become jacked!
I wanted my brand to show:
- Customer Service
I am also about giving back, so a portion of my profits go to nonprofit organizations.